Have you ever wondered how companies come up with the names for their products?
What's in a Product Name?
When it came time to name our new denim, Cici wanted something that would capture the essence of the new jeans in a unique way - not just name it after a color of object. A name that would give customers a sense of belonging and connection when they use the product.
When thinking about what the company represents, Short Girl Jean is about a community of shorties - bringing shorties together, just like a family does. It is about creating connections and fostering a sense of belonging between shorties - creating one big family of shorties. Well...Cici comes from a family of shorties!
Cici decided to name the black wash after her 5'1 older sister Adrianna because her favorite color is black. The new dark blue wash is names after her 5'0 mother Kathleen because her eyes are a beautiful blue - like a blueberry!
So, the next time you use our product, remember that it's more than just a name. It's a symbol of the bond we share with our customers and the values we hold dear. We hope that Short Girl Jean brings you comfort, connection, and a sense of belonging, just like being part of a loving family.